Government-Enforced Happiness: Buddhist Ultilitarianism in Bhutan

May 23, 2009

BhutanRun­ning a coun­try is not easy. As hard as you try, you sim­ply can’t make every­one happy. Or can you?

In the late Eigh­teenth cen­tury, Eng­lish­man Jeremy Ben­tham sug­gested a Util­i­tar­ian approach –gov­ern­ments should aim to bring the great­est hap­pi­ness to the great­est num­ber of peo­ple. His con­tem­po­raries in the New World agreed and declared “the pur­suit of hap­pi­ness” as an inalien­able right. They were off to a good start.

But this focus on good feel­ings was not to last. The new nine­teenth cen­tury thinkers found hap­pi­ness too hard to mea­sure and thus an imprac­ti­cal way to judge progress. Gov­ern­ments backed off and shifted their focus to less sub­jec­tive met­rics like eco­nomic growth and crime rates. And that might have been the end of it if not for another Eng­lish­man, a Psy­chol­o­gist named Adrian White. In 2006, Mr White pub­lished a sur­pris­ing study. Using data from 80,000 respon­dents, he ranked all of the coun­tries of the world on their peo­ples’ rel­a­tive hap­pi­ness. It didn’t shock any­one that Den­mark, with their high stan­dard of liv­ing, came out on top or that a war-torn coun­try like Burundi came last. But what con­fused many peo­ple was that the remote Himalayan king­dom of Bhutan came in 8th place, a com­fort­able 15 places ahead of the United States.

Bhutan did this despite rank­ing near the bot­tom of the world on qual­ity of life mea­sures. Bhutan comes 134th out of 177 coun­tries in the Human Devel­op­ment Index rank­ings, for exam­ple. To put that in con­text, peo­ple born in Bhutan die about 20 years ear­lier than those born in Canada. The dif­fer­ence, I sup­pose, is that in Bhuan they’re dying a lit­tle bit happier.

How much hap­pier? Only 3% of Bhutanese report being unhappy. This is quite a fig­ure con­sid­er­ing that psy­chol­o­gists say that 1 in 10 peo­ple suf­fer from some form of men­tal ill­ness (most com­monly depres­sion). Even depressed peo­ple, it seems, are happy in Bhutan.

So how do they do it?

Quite sim­ply, the gov­ern­ment in Bhutan tar­geted the increase in their people’s Gross National Hap­pi­ness (GNH) with a single-mindedness that would actu­ally make us in the west­ern world a lit­tle bit uncom­fort­able. Not only do they mea­sure  along­side Gross National Prod­uct (GNP), they put people’s hap­pi­ness above every­thing else. (Update: I’ve just dis­cov­ered that in 1990, Bhutan expelled 100,000 eth­nic out­siders from the coun­try –appar­ently in an attempt to boost the country’s aver­age hap­pi­ness. To me that seems a bit of a cheat. This is one of the dan­gers of putting too much stock in one mea­sure of suc­cess. Human rights and every­thing else is over­looked. As a school teacher I’ve had a lot of sim­i­lar dis­cus­sions about how we mea­sure suc­cess in schools.)

The gov­ern­ment and the peo­ple of Bhutan delib­er­ately sac­ri­fice eco­nomic growth,  tobacco, plas­tic bags, for­eign invest­ment and tele­vi­sion –just to name a few– because they are seen as impede­ments to con­tent­ment.(Update: How­ever, despite these lim­i­ta­tions Bhutan had the sec­ond fastest eco­nomic growth of any coun­try in the world in 2007).

Clearly these kinds of lim­its wouldn’t be easy for us to swal­low in the west and yet we’d like the gov­ern­ment to do more. A BBC sur­vey recently indi­cated that 81% of British peo­ple think the gov­ern­ment should focus more on mak­ing them hap­pier, rather than wealth­ier. But again, I might not want them to go as far as tak­ing away my TV.

I’ve been read­ing a lot about Bhutan, try­ing to fig­ure out what lessons we could prac­ti­cally apply over here to give us a bit of the hap­pi­ness they enjoy. The best thing I’ve uncov­ered is summed up in this quote by a western-educated Bhutanese man; he says, “the real appeal of Bhutan is that we feel human” (Front­line). To me that says a lot.

When you have a com­mu­nity of peo­ple com­mit­ted to an ideal, even some­thing as sim­ple and obvi­ous as try­ing to make their coun­try a hap­pier place, that’s a pow­er­ful thing.  Part of that power is the will­ing­ness to make sacrifices.

World Map of Hap­pi­ness – Top 10

  1. Den­mark
  2. Switzer­land
  3. Aus­tria
  4. Ice­land
  5. The Bahamas
  6. Fin­land
  7. Swe­den
  8. Bhutan
  9. Brunei
  10. Canada

(Top 10 Source: Uni­ver­sity of Leices­ter)

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  • Facebook User
    I think the real shocker is that most Westerners would be surprised to read that happiness is not a direct result of wealth. Yes it helps to have the means to do the things you'd like to do, but in the end, "money can't buy happiness".

    Our consumerism brainwashed culture could use more reality-checks like this.

    Tim, have you seen the website www.storyofstuff.com ?
  • Yeah I've shown that story of stuff to some of my classes. I think it tells the story really well, but still leaves me not sure of how to solve the problem.

    I think part of the answer in terms of us as consumers is about valuing artistry (i.e. craftsmanship). Because there is so much enjoyment to be had in the process of making things well. Sites like Kijiji and Etsy promote community as well while at the same time helping people to value human-made stuff, over Ikea-type disposables. I think this helps to turn our attention away from constant accumulation and on to people.
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