The Music Video Reinvented

December 3, 2009

Check out this music video from the group Ok Go. Mesmerizing.

Cool, huh?

It reminds me of Feist’s 1234 video

and the treadmill video –also by Ok Go. These guys have it figured out. There is something subtly compelling about these videos. I can watch them over and over again. I think we appreciate seeing people just being people –not being scandalous or overly special-effected, just having fun and being human.

Update: This video from Oren Lavie also falls into this genre of music-videos-showing-people-doing-interesting things.

Tim Woods

I think you're completely right about seeing good music. This is my kind of music anyway, but it's hard not to love it with this video.

jetsetcitizen

Fantastic video!

I agree, "subtly compelling" is a great description.

I am always astounding at how visual music is. We 'see' music we like, long before we hear music we like.

Try a test with your friends, play this song without the video and see what they think of it first. I bet it won't be nearly as well received.