How to Get Full Marks On Your Business Internal Assessment

I have found that the biggest challenge my students are having, in terms of scoring the top marks in the Business IA, is related to their use of analytical tools.

In general, you have a Research Question and you’re trying to arrive at your answer. A very common mistake is that students do a lot of analysis, but they don’t connect it properly to the Research Question (RQ) or to their Answer (Ans).

I have wracked my brain to make this more straightforward and I’ve come up with the following diagram, which you can follow to make your IA analysis a more straightforward process. If you follow it, it should raise your performance in several aspects of the IA Business rubric.

By this point, you have chosen an appropriate RQ. if you aren’t sure about that, I recommend reading this article first (and follow the ‘4 tests’ it advises to check your RQ).  So now you know that you need to do a few things. You need to get an answer to your RQ, you need to do a lot of analysis and you need to do a lot of research. Where most people go wrong is connecting these things properly. For example, many students Answers (their Findings) are not clearly related to their analysis at all. There is no clear link between their analysis and their eventual Answer. By following the model I’m suggesting you won’t make this mistake.

There are also three aspects to an analysis

[dropcap]1[/dropcap]Connect your analytical method (i.e. PEST, Decision Tree) to your RQ. Make it clear HOW this method is needed if you are to answer your question. Again some types of analysis will be more suitable for your specific RQ. You cannot simply do any old type of analysis. It is important that you do the right type of analysis, the analysis that answers your question.

[dropcap]2[/dropcap]Perform the analysis correctly (and carefully), showing you know the purpose of it. Be very careful to do a correct job of using the model. Fill in all of the boxes (i.e. of your SWOT), or carefully do your NPV calculations, explaining your work as you go.

[dropcap]3[/dropcap]Finally, after you have completed each method, comment on your findings in a way that relates directly to your Answer. Do briefly after each analysis (i.e. after your IRR calculation and after your Boston Matrix). You don’t need to tell us everything that you’ve just shown us. Just summarize the main findings which relate to your Answer. The idea is that, by the time we get to your actual final conclusion, your conclusion is actually obvious to the reader.

This makes for a good report, which would be more useful to your manager because you’ve shown the manager, step-by-step 1) Why this analysis is necessary, 2) What the analysis shows, and 3) How that analysis relates to what the Business should actually do. You have therefore made it easy to understand and more convincing.

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14 Responses to How to Get Full Marks On Your Business Internal Assessment

  1. Tim Woods says:

    They will be, yes.

  2. Tim Woods says:

    Hi. Yes you can, as long as you do mostly new research for your EE and you use all original analysis. Basically, you can’t re-use any of your work from the IA, but you’ll still be better off because you’ll understand the business already. Good luck!

  3. Tim Woods says:

    Hi Jane. It really depends on the specifics of your research question and also what information you’re going to able to get access to. Personally, I always like to see at least one financial tool, even for a marketing IA.

  4. Ivy says:

    Hello Sir, is there a specific number of decision making tools we need to use for the IA? I am writing about IFRS for SMEs and the only ones I find useful are swot and force field. Any recommendations?

  5. Tim Woods says:

    Hi Lorenzo, you can always reach me through the “Contact” page. Thanks.

  6. César says:

    Hey! Your tips were very useful to me not only for Business and Management, but also for my other classes. I was wondering if you would you revise my IA?

  7. Haneen says:

    Thank you very much 🙂

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  9. Tim Woods says:

    Thanks. There is a “contact” page under the “about” tab on the top menu. Fill in the form and it comes to me as an email.

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